30 feet MR. DIY Inflatable Replica Bag installed at Bangsar & Mytown, KL

For its 'Satu Beg, Seribu Cerita' campaign, MR DIY wanted to bring its well-known yellow recyclable bag off the shelf and into the streetscape — a larger-than-life landmark at high-traffic locations where shoppers could stop, photograph it, and connect with the brand. The brief called for a replica that read clearly as the bag from a distance, at two busy Kuala Lumpur sites: Bangsar and MyTown.We built a 30-foot inflatable replica in PVC, shaped and finished to closely match the real bag — the same proportions, yellow body, and full-colour branding carried in digital print across the surface. A continuous-airflow blower holds the form steady through the day, and the unit is anchored to stay stable and upright in an open public setting.On site at both Bangsar and MyTown, the replica stood tall as a clear focal point, easy to spot across each forecourt and hard to walk past without a second look. At 30 feet, it gave the campaign exactly the kind of street-level presence a printed bag never could — a simple, recognisable shape doing the work of a billboard.